(la transcripción la pongo hasta abajo de este mensaje).....
Me llamó la atención porque lo relacioné con la historia que me contó un mi amigo sobre la medalla de plata que sacó un guatemalteco en Badminton en los Juegos Panamericanos... me contó que el canadiense (que al final se llevó el oro) perdió el primer set, y en el segundo set comenzó a "fingir" que estaba deficiente del lado derecho... y mi paisano cayó en la finta... y comenzó a jugarle hacia ese lado, haciendo justo lo que el oponente quería...
Y aplicado a los negocios....
1) Hacer lo inesperado: esto es hacer fintas... sorprender... salir por el lado opuesto... lo inesperado no es lo absurdo...
2) Explotar al máximo una oportunidad o una buena idea...
3) Buscar la cooperación de los demás.
Get Better Results than Ever Before
There are several principles of military strategy that you can apply to your business, every single day. These can help you to think better and get better results than ever before.
Do the Unexpected
One really helpful military principle that can be applied to business is the Principle of Surprise. The principle of surprise says, "do the unexpected!" In sales and marketing, this means to be continually seeking ways to out-flank or upset your competition.
Do the Opposite of Before
Sometimes doing exactly the opposite of what you have been doing up till now can turn out to be the perfect solution. The natural tendency for a person, when they find themselves in a hole, is to dig deeper. In many cases, the solution is to go and dig somewhere else. Remember, the first law of holes is, "When you find yourself in one, stop digging."
Follow-up and Follow-Through
A second military principle that applies to business is the Principle of Exploitation. The principle of exploitation emphasizes the importance of follow-up and follow-through. In business, this means that, when you get an opportunity, you exploit it to the fullest extent possible. If you have a great promotional idea or product or service, you sell all you can. You take advantage of your idea or breakthrough and use every opportunity to capitalize on it.
Work Harmoniously With Others
The third principle of military strategy that applies to personal and corporate thinking is the Principle of Cooperation. In business, this is often called the principle of synergy. In military terms, this is often called the principle of "concerted action." In business terms, your ability to work effectively and harmoniously with other individuals and groups is more responsible for your success than any other quality.
Win the Cooperation of Key People
A key part of strategic thinking is for you to identify the individuals, groups and organizations whose cooperation you will require to achieve your goals. Make a list of them and then organize the list in order of importance. Then ask yourself, "How am I going to win their cooperation?"
Answer Everyone's Favorite Question
Everybody wants to know, "what's in it for me?" The effective executive is always looking for ways to help or assist others knowing that this is the only sure way to create within them a desire to help you to achieve your goals.
By doing the unexpected, by following up and following through, and by constantly looking for ways to get other people to cooperate with you, you will accomplish more in a shorter time than you might ever have imagined.
Here are two things you can do immediately to apply these ideas in your business and in your work:
First, look at your job, especially the areas where you are experiencing frustration, and question whether or not there is a completely different way of approaching your problem or situation. Do the unexpected. Perhaps you should be doing exactly the opposite of what you are doing today. All success in business comes from surprising the competition in some way.Second, identify the people, groups and organizations whose assistance you will need to achieve your goal. Continually look for ways to earn their support and cooperation by thinking in terms of what is in it for them.